HOMECONTACT
MDMA
ASSOCIATES
MDMA is a creative agency co-founded by Dorian Lafargue and Luca Madar, specializing in editorial work, image consulting, and fashion campaigns. With an avant-garde and radical approach, MDMA blends mainstream and underground influences, creating visual projects that challenge traditional fashion conventions. The agency collaborates with fashion houses, brands, and artists to develop innovative visual narratives that combine contemporary aesthetics with social dimensions.
MDMA has worked on projects with brands such as The Hellp, European Vampire, 1989it, and the Mémoire project by Guillermo Vocampo, which was presented at the Beaux-Arts in Paris. Through these collaborations, the agency continues to explore creative horizons where art, fashion, and contemporary photography intersect, offering new perspectives and bold visions.
Born in Montpellier, Dorian Lafargue quickly developed a unique vision of imagery. After studying fashion with a focus on editing and imagery in the south of France, he moved to Paris at an early age, initially pursuing styling. It was his encounter with Fabrice Brovelli that marked a turning point in his career: he turned to photography, first capturing the raw energy of underground Parisian concerts, then documenting the secretive parties and nights of the city.
Gradually, his perspective sharpened and shifted towards fashion. He worked independently before cofounding MDMA, an agency with Luca Madar, offering editorial work, image consulting for fashion houses, and campaign creation. Known for its discreet yet impactful presence, MDMA disrupts the fashion world by blending mainstream aesthetics with underground influences, challenging the status quo and offering a radical, contemporary take on style and visual narratives.
A key figure in the underground Parisian nightlife, Dorian Lafargue maintains a rare humility when it comes to his work. He aims to deconstruct the often elitist vision of fashion, traditionally associated with a "champagne issues" ideal. His approach, more rooted in social realities, is especially evident through his collaborations with Nour Tournier, founder of the media agency Saints la Nuit.
After founding MDMA, Dorian crossed paths with Damien Krisl, a photographer and director whose influence broadened his understanding of beauty, fashion, and contemporary photography. Damien's mentorship helped Dorian refine his visual language, pushing him to explore new perspectives and challenge conventional ideas of what beauty in fashion can be.
His work, marked by a tension between spontaneity and precise composition, draws inspiration from major fashion photographers like Steven Meisel, Glen Luchford, and Mario Sorrenti. Through his images, Dorian Lafargue introduces a new narrative to fashion, where authenticity and sophistication coexist, and where the underground intersects with luxury in an undeniably captivating way.